Trees are extraordinary creatures: they are key in the prevention of hydrogeological instability, protecting biodiversity, absorbing carbon dioxide and giving us oxygen in return. Through an initiative linked to our e-commerce channel, United Colors of Benetton has planted over 1500 trees in Kenya in collaboration with Treedom, an organization that, in ten years, has planted seeds for more than a million trees on earth in Africa, Latin America, Asia and Italy. The Benetton forest is followed directly by local farmers. In addition to partially offsetting the environmental impact of our activities (the forest has saved about 254,000 kilograms of CO2), it contributes to producing environmental, social and economic benefits for the community.