On Sunday 25 September, our new creative director Andrea Incontri presented his first runway show during Milan Fashion Week. His SS23 came alive in the flagship store on Corso Buenos Aires, where Incontri – architect and designer of a practical, cosmopolitan look — reinterpreted the location’s layout.

It was an unprecedented event that demonstrated his vision of the brand as a global lifestyle project: his chic, practical minimalism espouses the DNA of a brand embodying a design culture that has made fashion history. With “Be Everything” a new chapter opens in the story of United Colors of Benetton.

Watch the fashion show and check out all the most iconic looks in the SS23 Collection.

BEST OF THE EVENT