THE CHANGE CONTINUES. Stay tuned!
The store in Corso Vittorio Emanuele, turned upside down for Milan Fashion Week, is offering a specular experience for visitors who will be able to test out the new store in the Metaverse, which will simultaneously open up with the same look and feel.
“We sought to revamp the experience of immersion by giving physical retail the same emotional eco-system that the new virtual store in the Metaverse will have that is set to open in the coming weeks. Whoever sets foot in our shop in Corso Vittorio Emanuele, Milan in the next days will be immersed in a combination of physical reality and digital connection, all in an explosion of creativity, color and warmth,” says Massimo Renon, CEO of Benetton Group.