Play and seduction. Identity and stereotype. Realism and fiction.
The new United Colors of Benetton campaign is an explosion of aesthetic themes that reflect the vitality of the Spring Summer 2023 collection, designed by Creative Director Andrea Incontri.
Like FW22, Giampaolo Sgura is the photographer, Jakob K. the stylist from Denmark, Rianne Van Rompaey and Selena Forrest the top models and protagonists.
The main themes of the collection - in Benetton's iconic colors - stand out on a grey background.
In addition to classic horizontal stripes, the campaign’s core element is fruit. Apples, pears and cherries sprout like giant icons at the center of jerseys or sprawl across cardigans, bags and hats, forming endless patterns.
This is a hybrid, spontaneous universe that celebrates Benetton's sense of diversity by requiring of its inhabitants a single task: to be themselves.
Creative Director: Andrea Incontri
Photographer: Giampaolo Sgura
Styling: Jakob K
All the products worn in images from the SS22 Campaign will soon be available online.