Summer Together SS25 Discover "Summer Together", the new United Colors of Benetton Spring Summer 2025 Capsule Collection
New Denim Arrivals | New Men's, Women's and Kids' Collection COLLECTIONS Discover the Denim Jeans Collection for Women, Men and Kids' by Benetton ✓ Light or Heavy ✓ 15% Welcome Bonus.
New Spring-Summer 2025 Campaign NEWS Inglese: Different Together. Optimistic, vibrant, contemporary: the new SS2025 campaign by Benetton.
Oliviero Toscani (1942-2025) Some of the most iconic campaigns he shot for United Colors of Benetton.
New United Colors of Benetton Fragrances Modern, lively, innovative, discover the new United Colors of Benetton fragrances
Fabrica30 Reunion Festival NEWS The research center celebrates its first 30 years with an event at the historic headquarters.
Telare la Materia Milan Green&Blue 2024 Festival NEWS A sustainable design project, curated by Davide Balda and in collaboration with United Colors of Benetton, presented during the Green&Blue Festival.
Delsey Luggage & Accessories NEWS United Colors of Benetton and Delsey Paris in co-branding for the new line of suitcases and travel accessories.
Telare la Materia Milan Design Week 2024 NEWS A sustainable design project by Davide Balda/Fabrica x United Colors of Benetton, presented at Alcova during Fuorisalone 2024.
A commitment for the climate SUSTAINABILITY Reducing greenhouse gas emissions with the Science-Based Target initiative.
New Benetton SS25 knitwear arrivals | Apparel COLLECTIONS Discover the new Spring Summer 2025 knitwear: cotton cardigans and sweaters and tons of colors, for women, men and kids
Green B SUSTAINABILITY Benetton presents Green B, the new project that promotes a more ethical and aware fashion.
Fashion isn't everything SUSTAINABILITY Our mission for more sustainable fashion. A commitment that dates back to 1965, that respects people and the environment that surrounds us.
Sustainability Benetton SUSTAINABILITY We've always been committed to growing responsibly. Discover the groundwork we've taken on in order to respect the environment and everyone's well-being.
A yellow knit stitch HISTORY The history of the Benettons began in the fifties, Giuliana made a yellow sweater for her brother Luciano. It was an immediate intuition!
Green COLLECTIONS Our favorite color, always has been. Let green take over, find the right shade for you in our collection.
A counter-free shop SHOPS Bright and counter-free, the Benetton stores that opened in the 1960s were a revolution in the shopping experience.
All the colors of the world CAMPAIGNS Starting in 1984, something in United Colors of Benetton communication changes, all due to a young photographer named Oliviero Toscani
Benetton Archive HISTORY Benetton Group’s history of innovation is contained in its Archive, created in the Studios area of Castrette di Villorba (TV).
Blue COLLECTIONS Ever heard of Blue Monday? The third Monday in January is the saddest day of the year, but the color blue is also associated with other feelings. Discover them all.
Breastfeeding for change HISTORY A black woman breastfeeding a white infant: one of the most controversial images in the history of advertising. Find out why.
Cashmere EXPERTISE Whether it’s pure or blend, it’s always top-notch. Discover our Cashmere yarn and shop it online at Benetton.com
Dyed Fabrics COLLECTIONS Discover the origin of dyed fabrics: an innovation that would radically change the fashion industry, made by United Colors of Benetton.
