THE LATEST FOR MEN
Iconic
Primary colors return, reinterpreted with street and pop vibes by Jean-Charles de Castelbajac. Pieces with a simple line, embellished by a completely new color block, made with a focus on quality.
THE LATEST FOR MEN
Born with Shirt on
Clean-cut silhouettes, perfectly triangular collars, classic colors. And then tartan patterns, denim, stripes, polka dots and cheeky shades. Whatever your style may be, we have a shirt for you.
THE LATEST FOR MEN
Keith Haring Collection
Street inspiration for a collection designed by Jean-Charles de Castelbajac to celebrate unforgettable artist Keith Haring. His pop icons headline garments designed by the stylist for the occasion.
THE LATEST FOR MEN
Back to City: Light Jackets
The days are getting shorter, the air is getting crisper. By now, at least in the evening, a jacket is a must-have: discover the new collection of blazers, trench coats and light jackets to prepare yourself for the change of season.
New Undercolors Collection
Essential comfort, colorful patterns and quality fabrics: the Fall Winter Collection of underwear, pyjamas and loungewear has arrived. Everything is "Dress Safely" certified, to guarantee safety and well-being in laid-back moments for the whole family.
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ALTERNATIVE TO WEAR
Perfect for... making mom happy!
Sunday lunch with the family calls for dressing to the nines. You don't need a suit and tie, but at last a pair of well-ironed slacks: it's the least you can do to put a smile on mom's face.
DESIGNED IN ITALY
ALTERNATIVE TO WEAR
Perfect for... the office
Clothes don't define you, but the office calls for professionalism, with looks too. Pick out your favorite from our recommendations for deskside looks (or for video calls).
ALTERNATIVE TO WEAR
Perfect for... a bit of exercise
A breath of fresh air is what we need in the middle of the week. Comfy shoes, a mildly sporty look, perfect for a long walk at a quick pace.
ALTERNATIVE TO WEAR
Perfect for... going out with friends
They might be the last few mild and pleasant nights out, perfect for staying outdoors with friends for a drink or dinner together. Take advantage of it while you still can.
CHOOSE YOUR STYLE
Perfect for... a stroll downtown!
T-shirts, polos and casually fresh shirts, paired to perfection with a pair of your favorite jeans. Go with the option that brings out your style the best.
ALTERNATIVE TO WEAR
Perfect for... a night out
Drinks, movies, dinner or a stroll, with our selection we've got you covered. Pick it out based on your taste and pair it with your favorite pair of pants. Easy, cool, Benetton!
ALTERNATIVE TO WEAR
Perfect for... standing out!
The weekend is meant to be spent with friends. And with our help you won't have to waste another second choosing the perfect shirts to round out the look with a personal touch.
INSTAGRAM INSPIRATION
Most sought-after tags of the week
THE SEPTEMBER PALETTE
In a kaleidoscopic world, it can sometimes be difficult to choose the right shade for your favorite garment. Let yourself be guided by those who know about color: discover the palette of the month.
Take a look