Green Benetton

Green is not just a color. It is a philosophy that has always permeated the culture of United Colors of Benetton. Sustainability, as we see it, means creating value for everyone in the long term. For us it has been an ongoing challenge for more than fifty years and we are proud of the fact that our customers show they appreciate our efforts in this direction. In the past, this approach has taken the form of communication campaigns in favor of the environment and the creation of the Benetton Foundation, dedicated to studying the landscape.
Today this philosophy translates into a series of concrete initiatives, which concern the choice of sustainable and easily recyclable raw materials, both for garments and for packaging, the adoption of natural treatments and the reduction of polluting chemicals and CO2 emissions throughout the supply chain. Our desire is to move progressively towards a circular economy, in which nothing is wasted.