A collection designed for anyone and everyone: the new SS24 Collection is a perfect combination of new basics and great icons of United Colors of Benetton.

The focus for her is on denim, which appears not only on jeans but also on skirts, dungarees, shirtdresses and cropped jackets.

Jacquard patterns, playful 3D stitches, ripples and flowers stand out on our new lightweight knitwear, while the stripes embellish cotton jersey t-shirts alongside short sleeve shirts and slinky shirtdresses.

The palette is very rich, alternating pastel “macaron” colors and lively dashes of reds, greens, pinks and blues.
And a special shoutout to our new patterns: a private garden, in jacquard or printed on cotton, which livens up mini skirts and crop tops or wide trousers and shirts.

The wardrobe for him is also practical, smart and pop, mixing fun fruit prints with perfectly cut outerwear, trousers with pleats and relaxed legs with loose and minimal knitwear.

This season we’re making room for classy basics: t-shirts, polo shirts, shirts and plain knitwear in all the colors of the Benetton world, made from organic cottons or perforated jersey.

Among the key pieces for SS24, the pique shirts in organic cotton or cotton muslin with stylized foliage, the polo shirts in garment-dyed or pastel-colored slub cotton and a long sleeve striped shirt with the logo embroidered on the left breast.

Let’s not forget about the t-shirts with prints and the college-style sweaters in lightweight jersey, which immediately gives off summer vibes.